Most Popular CRM Tools for Your Website and Mobile Application

Most Popular CRM web tool for a website should look at tracking and managing sales and leads

Customer relation is one of the essential factors that decide the success of any business. Especially long term relationships are very important for any business. Customer relationship management (CRM) is a great tool that helps organizations by achieving their goal by implementing the best practices and technology wrapped in a software package. The CRM package with multiple features and capabilities help the businesses in understanding their customers and needs. Here are, best CRM tools that were selected based on their usability, features, capabilities, and other factors.

Here are Popular CRM Tools in the market

1. Salesforce Essentials

Salesforce Essentials is a business plan for vendors that includes both CRM (Sales Cloud) and customer support (Service Cloud). Sales Cloud is intended for the sales team to sell the products and services in smarter and faster with the aid of the app’s built-in intelligence. Meanwhile, Service Cloud Essentials is geared towards the management of customer support teams of small, medium businesses.

Salesforce is a leader in the CRM category with great offerings of various CRM solutions in different packages. However, its rich featured platform best suits for medium-sized businesses and larger enterprises. In order to cover the needs of small businesses with limited time and resources, the company leveraged Salesforce Essentials for SMBs to offer solutions for sales and services that are simple to set up, manage and keep.

Salesforce essential built with keeping small businesses in mind, this product simplifies the implementation of a CRM-service setup to your workflows from start to finish. In addition to its simple setup assistant, users can access “Trailhead” which is a free online learning platform for learning about CRM, sales, and service, among other subjects.

2. HubSpot

Hubspot is a popular CRM that offers services at free of cost. Hubspot features allow businesses to keep track of your company’s activities, including contacts and company profiles, assigning & tracking deals, and managing all the data in a detailed dashboard(visible to all team members) all these features made it popular among small businesses. you can use this CRM software to increase your sales. And also, HubSpot offers integration with popular apps like SalesForce, Shopify and Microsoft Dynamics.

3. Zoho CRM

Zoho is a web-based CRM intended to attract, retain, and satisfy customers to grow their business. Core features this CRM are, sales pipeline, lead and contact management, purchase control, sales force automation, Accounts and CRM workflow management. This is an ideal software for entrepreneurs and small businesses as well as large enterprises.

With Zoho CRM, you can track sales, automate routine business activities, and also helps to engage with customers from multiple platforms. The app converts website visitors into promising leads from multiple events and external sources such as seminars, trade shows, and direct emails. The Opportunity Tracking tool reveals the status of the customer in the buying cycle, contact history, deal size, and competitor profile. Businesses can use this information to produce targeted messages.

Zoho helps to maximize your social media presence by getting contacts and leads from your social sites based on users’ behaviors. The basic blossom pack starts with $12/user/month and goes up to $79/user/month for the forest plan.

4. Freshsales

The single contact management system is a highlight feature of the freshsales that helps businesses to control thousands of leads. Apart from the standard offerings, the tool has advanced features like affiliate management, call routing, call recording, and auto-dialers.

And also, freshsales helps to verify, distribute, and nurture the captured leads using multiple communication channels. The email tracking tool helps to find out whether their emails have been opened or ignored.

At its core Freshsales is a sales CRM, that displays the different stages of the sales process. The reporting functionality helps the small businesses to generate default reports as well as custom ones on each contact, opportunity, and deal. Customer support 24/7 via phone, email, and live chat is another notable feature of the tool. The highlighted features of freshsales are:

Email Tracking
Direct Calls
Events tracking
Lead management
Sales management
Analytics and Reporting
Excellent Customer Support
Seamless integrations.

5. Pipedrive

Pipedrive is another popular and excellent CRM in the market built by salespeople and hardcore developers. It helps small to large enterprises to manage their business activities effectively and efficiently by organizing the leads in a manner that gives you a clear overview of your sales process and enables you to focus on important leads. As per the needs of the business, you can switch modules on and off without any effect on your service quality. Key features include:

Well Organized lead collection
Extended Customization
Top notch Statistics and Reporting
Full mobile optimization
Efficient sales management
Quick deal closure
Import and export of simple data, contact history, and email integration.

Pipedrive is a good option for companies that do business with cross borders the software supports 13 major and minor currencies. Its open API configuration allows it to combine with top business applications such as Zoho CRM, MailChimp, RightSignature, Zapier, and many more.

6. amoCRM

amoCRM is a cloud-based CRM platform packed with tools for messaging, leads and sales management. It allows full integration with messaging apps so your agents can quickly respond and manage leads from any location at any time. amoCRM comes with an automated digital sales pipeline feature that simplifies the lead nurturing and scoring, lead performance tracking, email integration processes, and sales analytics. And also provides the overall view of the entire sales process from the big picture down to the smallest details.

In amoCRM all interactions and history of contact activities are stored in a centralized feed for easy reviewing. Other tools include built-in VoIP, call recording and logging, team messaging to facilitate communication and collaboration through mobile apps and smart notifications.

7. Insightly

Insightly is a top-voted CRM and Lead Management software among smaller businesses. The user interface is Software is very easy to navigate and customization and integration with other are rich. Insightly also covers several project management features such as task management and tracking.

Conclusion

There are various CRM tools available in the market with its unique offerings. Whether it is small, medium or big enterprise, one should look into tool offerings and their business requirements before proceeding with any tool.