Top 6 Email Marketing Tools
Email marketing tool is the easiest and simpler way to connect with your visitors, Email marketing campaigns already proven their capability to engage with customers in persuasive to convert them into customers and also helps to maintain the long-term relationship. It might be a confusing or little bit difficult task for any enterprise to select or choosing the best email marketing service that fits or suits their (small, medium, large enterprise) requirements. In the market, there are plenty of email marketing service providers to fulfill the requirements of multi-sized enterprises.
Why Do You Need Email Marketing?
Email marketing is an efficient way to bring new customers to your website to persuade visitors to customers. It helps the ability to contact them even after they left your website. When your website has traffic, definitely email marketing is the best option to contact with your visitors to turn them into customers.
Advantages of Email marketing services
Flexible design and Scalability
Almost all email marketing providers provide the ability or choice to select how you wish to send your marketing mail. You can send text, graphics, or attached files which one best suits and people you want. With the help of email marketing services, you can reach out to the specific demographic or group of visitors.
Increase repeat visits
The website should give some time to customers to have a look at the website content, and then you can ask for an Email id to grow up your list, most of the website pop the Email subscription form once the article or content page is loaded. It will give bad You can persuade the visitor with a unique style of designs and great content. It also helps to turn your visitors into customers easily.
Cost Effective and Measurable
Email marketing services are cheaper than any other marketing types. It doesn’t include any printing or any other additional costs until unless you’re planning to send high graphic content. You can evaluate the success of the campaign using web analytics to how well it went. And also helps to areas which are needed to improve.
Real-time marketing
With help of email marketing campaign tool, you can correlate with customers in real-time. Automated triggers help to track the activities such as user activity on the website, recent purchase or shopping cart abandonment, you can reach the right audience, at the right time and right place and with the right offer.
Here are the top 6 Email marketing providers that are specialized for serving specific industries.
1. Hubspot
Hubspot is one of the most trusted and popular tools that streamline the organization’s marketing activities by providing all at one place. The platform also comes with the content management system that helps to categorize your leads according to various criteria’s. And also the tool helps to track the performance of the campaigns effectively. The paid version provides abundant features to plan. Conduct, track the marketing campaigns with highly effective content and persuasive graphic designs & clear analytics. The premium plans start from $35 per month and can get the customized price or rate by choosing the number of contacts
2. Constant Connect
Constant connect is well known for small business marketing activities. The tool comes with a load of customizable templates that helps you to start your campaigning quickly. Content customization and promotion ideas will take your campaign to next level. With the help of the tool, you can easily manage the email lists, contacts, Email groups, email templates, marketing calendar, and many more.
The tool also comes with great features like email automation, surveys & polls, coupons, online donations, and subject line testing to maximize your open rate.
The tool provides unmatched support through live chat, phone calls, email, community support, and a vast library of helpful resources.
3. Sendinblue
Sendinblue is one of the simplest email marketing campaigner well known for email and SMS marketing services. The tool comes with advanced features like marketing automation. Optimization of contacts with personalized workflows, and also offers automation workflow templates to improve your user experience with just a few clicks. Its machine learning algorithm helps to send emails when you wish to obtain the best possible outcomes. SendinBlue provides you a detailed analysis through Real-time statistics, Advanced Open & Click-Through Reports and Heat map. The tool provides the integration services with various CMS’s, CRM’s and performance metrics. With the free account, you can manage unlimited contacts, but you can send only 9000 emails per month. The premium plans come at nominal prices.
4. MailChimp
MailChimp is the world’s massive marketing platform. Has millions of customers, from small e-commerce businesses to large online retailers, who use MailChimp to reach their customers and grow their business.
MailChimp comes with an easy email builder, autoresponders, segmentation of contacts into multiple groups based on geolocation, and simple tracking for analytics. It also empowers you to set up time-based mail delivery on user’s timezones, The tool provides integration with WordPress, Magento, Shopify, and many other platforms.
MailChimp offers a free plan which enables you to send 12,000 emails for up to 2,000 subscribers. Other plans are fairly priced compared to other marketing tools. The only disadvantages with MailChimp are you need to display their branding in your email and the support is restricted to email only, and you may find it not as helpful.
5. AWeber
AWeber is one of the oldest and popular tools that provides customizable, mobile responsive templates to promote your business with unique marketing emails. The main attractions of the tool are built in analytics dashboard and pop up and sign up forms that you can integrate with your website and facebook to grab the customer email address. With this tool, you can design email newsletters with the drag and drop builder, automate email sequences, and create mobile responsive signup forms that look great on any device.
AWeber offers a 30-day free trial. After that, their pricing starts from $19/month. You can also signup for quarterly or annual plans to save even more.
6. Drip
The Drip is not just an Email marketing tool and also allows to have deep conversations with customers. This tool is the perfect marketing solution for bloggers, E-commerce merchants who would like to convert their visitors into customers.
The tool allows you to customize your messages based on users behaviors on a website like a cart abandonment, first-time users, returning website visitors, etc.
Drip only allows free services up to 100 subscribers per month. After that, they charge $49 per month up to 2500 subscribers. They offer email support during trials and live chat support after subscribing to premium plans.
Conclusion
There are dozens of email marketing services out there, and we would like to suggest you choose the right one that fulfills your business needs.
If you’re a small business, non-profit, or a new blogger, then we recommend Constant Contact. Their pricing is nominal and their team will provide great support to find success with email marketing right away. If you’re a professional blogger or content creator, then we recommend SendinBlue is very easy to use, and they allow you to manage both email and SMS from a single interface.
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