Uber Ride -Uberisation

Uber is a leading transportation app that gained huge popularity for its niche services in transportation, where the user can book a ride by adding pickup and drop locations furthermore its completely cashless service. In some countries like India, China it completely modernized the taxi booking system and changes in the industry as a result of it referred to as Uber Ride -Uberisation.  

Key Features of the app are as under:

• The user can request or book a ride using a mobile app for self or dear ones and can track the location of the driver on the app using map shows arrival time, and able to contact the driver
• GPS Tagging – (Pickup Location, Drop Location, and Route)
• Flexible payment options for the customer(cash & Cashless)
• Multiple Fleet options
• Fare calculator for a ride
• Both Instant or pre-booking options for customers
• Zone Pricing
• Travel with verified drivers & Fleet
• Best Customer Support for overcharging or any other
• Add locations that will be auto-suggested whenever customer trying book ride
• Easy profile setup

SWOT Analysis of Uber Ride -Uberisation:

Strengths

Firstly,the strength is Unlimited Fleet

Secondly, it is one of the Recognized Brands

Undoubtedly, it provides the best service

Furthermore, it functions on low-cost operations

Niche Services

Flexible working hours

Weakness

Most importantly, Easy Imitation

Probably, lack of bonding with customers is also one of them

Even more, unpredictable Business Model

Finally, customer privacy

Opportunities

Suburban services

Competitive Pricing

Increase the fleet to reduce customer reaching a time

Tie up with corporate

Introduction of intercity Services

Threats

Firstly, it is the increasing competition

Secondly, regulations of operating markets

Another threat is the Over Valuation

Low-Profit margins

Self Driving cars

• The SWOT analysis of Uber Ride -Uberisation resulting key areas to focus to improve themselves and new business opportunities to new entrants

Various factors to be considered before starting a business like Uber:

• App development

• • At the time of app design, we should think or design in such a way it will provide the best service to the customer by fulfilling the requirement and give tough competition to its rivals.

• Business Model

  • The business model should be in such way competitors can not able to imitate its services

• User Experience

  • User experience matters a lot in the service industry, so we should design the best UX for the customer that makes him so easy to operate

• MVP and step by step growth

  • We should plan growth by defining the minimum viable plan

Conclusion

Hence, in the developing countries, there is more business potential for this kind of transportation services to meet its increased population and betters services at the niche.

Above analysis gives clear cut for new entrants to focus on which areas to gain competitive by offering different from others. If you are considering to build an app like Uber, introducing an on-demand business model in your business, contact us now.