Uber Ride -Uberisation
Uber is a leading transportation app that gained huge popularity for its niche services in transportation, where the user can book a ride by adding pickup and drop locations furthermore its completely cashless service. In some countries like India, China it completely modernized the taxi booking system and changes in the industry as a result of it referred to as Uber Ride -Uberisation.
Key Features of the app are as under:
- The user can request or book a ride using a mobile app for self or dear ones and can track the location of the driver on the app using map shows arrival time, and able to contact the driver
- GPS Tagging – (Pickup Location, Drop Location, and Route)
- Flexible payment options for the customer(cash & Cashless)
- Multiple Fleet options
- Fare calculator for a ride
- Both Instant or pre-booking options for customers
- Zone Pricing
- Travel with verified drivers & Fleet
- Best Customer Support for overcharging or any other
- Add locations that will be auto-suggested whenever customer trying book ride
- Easy profile setup
SWOT Analysis of Uber Ride -Uberisation:
Strengths
Firstly,the strength is Unlimited Fleet
Secondly, it is one of the Recognized Brands
Undoubtedly, it provides the best service
Furthermore, it functions on low-cost operations
Niche Services
Flexible working hours
Weakness
Most importantly, Easy Imitation
Probably, lack of bonding with customers is also one of them
Even more, unpredictable Business Model
Finally, customer privacy
Opportunities
Suburban services
Competitive Pricing
Increase the fleet to reduce customer reaching a time
Tie up with corporate
Introduction of intercity Services
Threats
Firstly, it is the increasing competition
Secondly, regulations of operating markets
Another threat is the Over Valuation
Low-Profit margins
Self Driving cars
- The SWOT analysis of Uber Ride -Uberisation resulting key areas to focus to improve themselves and new business opportunities to new entrants
Various factors to be considered before starting a business like Uber:
App development
- At the time of app design, we should think or design in such a way it will provide the best service to the customer by fulfilling the requirement and give tough competition to its rivals.
Business Model
- The business model should be in such way competitors can not able to imitate its services
User Experience
- User experience matters a lot in the service industry, so we should design the best UX for the customer that makes him so easy to operate
MVP and step by step growth
- We should plan growth by defining the minimum viable plan
Conclusion
Hence, in the developing countries, there is more business potential for this kind of transportation services to meet its increased population and betters services at the niche.
Above analysis gives clear cut for new entrants to focus on which areas to gain competitive by offering different from others. If you are considering to build an app like Uber, introducing an on-demand business model in your business, contact us now.
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