Speed is an integral part of website designing. Data from kissmetics reveals that 35-40% of the people leave the website that takes more than 3-4 seconds to load. It said most of the time it is happening with mobile users. Almost 70% of internet queries are coming from mobile devices. Google came up with an innovative solution to streamline the mobile search for its users that is Accelerated Mobile Pages.

What is AMP?  

The AMP is an opensource project by Google and Twitter to improve the mobile user experience on mobile devices. AMP is specific markup in the HTML 5 source code that focuses on the quick loading of the web pages on the mobiles even at low or weak connections of 3G or 4G.

The AMP is very much needed because mobile usages have overtaken desktop users.

How does it work?

A page can be AMP-enabled by modifying the website’s HTML code with certainly designated tags or by implementing a specific JavaScript framework. It doesn’t require hard-coding skills to implement. If you’re using WordPress CMS platform you can enable AMP for your page by installing the WordPress plugin to make your page AMP-optimised and help it load faster.

Advantages of AMP-fied   

Speed Enhancement for pages

The most significant advantage of AMP is obviously the page loading time. This provides an immeasurable user experience to your website visitors or users. And also it will help to achieve better positions in the search engine rankings. Page loading time and speed is base for SEO and so your page will be on top in the SEO rankings.

Better Blog Experience

Implementing AMP on blog pages can have various benefits for the users and site owners.

Better SEO Rankings

When a website completes AMP, they are likely to observe an increase in page speed, page visits, stay time and a decrease in overall bounce rates. Unexpectedly, these are also some of the main factors Google takes into concern when ranking a page.

Improved Tracking

Through tracking AMP pages, businesses or blog websites will get detailed analytics for page visits, link clicks, conversions and more.

Drawbacks of AMP

No one is perfect in this world and so even AMP has some drawbacks. Let’s have a look into it.

  1. AMP pages are loaded only on Google servers
  2. The inability to Interact with JavaScript elements
  3. To translate your complete website into AMP will need some time and investment to get everything up and running.

How to get your website AMP-fied?

Plugins are available for most of the conventional CMS systems like WordPress or Magento to easily optimize to AMP pages.`

You can optimize your web pages by manually modifying the HTML code of each page if you don’t have a plugin for your CMS.

To make your website AMP-fied, it is recommended to ensure the AMP project on https://www.ampproject.org/ All markup codes are available here. If you’re looking for a more practical guide then visit the following link to have a look on https://ampbyexample.com/

Conclusion

Accelerated Mobile Pages is changing everything in mobile. Web publishing  adopters are already benefitting from it. One of the best examples is Myntra. Leading E-commerce brand in India has seen 40% reduction in the bouncing rate on their pages. In future there will be no surprise if it becomes mandatory for the content driven websites like CMS and  News blogs to assure clarity in mobile search results and tracking the user behavior on the web pages.