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What functionality you must have in a Real estate website ?
Must have features of Real estate website:
The online real estate business is highly dynamic and highly competitive, but also very rewarding. If you’ve decided that you want to design or develop your real estate website, you need to think about what features you want to incorporate into your site.
You can either get creative with your real estate website design or keep it smooth and simple – the choice is yours. Ideally, you should have a little bit of both worlds – a website that’s easy to navigate but also great looking and useful for visitors.
Here is our list of the top essential real estate design features you should include in your online property.
Only Use Professional Photos
Your website, in some cases, will be the first time a client sees your property and services. Including large, captivating images of the property on the homepage immediately speaks volumes. Furthermore, a photo gallery of around 10 images or more will create a lasting first impression. Take the time to organize high resolution professional photos that will build confidence in your brand.
Floor Plans and Interactive Stacking Charts
Graphical elements such as downloadable floor plans and interactive stacking charts illustrate the layout of any property to bring the available space to life and are a great way to further spur interest.
Add an Interactive Area map
A location map is a great way to highlight the property’s location in relation to area amenities, corporate neighbors and transportation.
Enhance your property by integrating a google map to point out exactly where your property is located and makes it easy for people to find you – and it will improve your visibility in search listings too.
Feature Key Building Amenities
Highlight your on-site amenities using a bullet list or graphics. If you place them in a separate section this will give further emphasis to your property’s strengths and quickly convey its selling points.
Visible Contact Info
If the customer can’t contact you, all your uphill battle will have been for nothing! Additionally, it’s a good idea to create a simple lead capture form so you can track the actions of visitors to your website via Google Analytics.
Show the Tenant list
Nothing adds trustworthiness more than a list of your present tenants. Add their logos and a little information about each one and potential tenants can be inspired by the companies that already reside there.
Update Recent News
By the addition of a news or blog section to the website gives the flexibility of continuously adding fresh and unique content to the website with minimum effort. It makes the sense of activity in the building, can be used to make announcements such as new lease transactions and show off tenants, as well as improve visibility in search engines.
Track Activity with Analytics
Your website may look beautiful but once it’s finished it’s crucial to then evaluate its effectiveness. By integrating Google Analytics you can track your website’s performance and monitor how people interact with each page. Make sure to have a set up goal conversions which measure how many visitors activities.
Make Sure It’s Mobile-friendly
Having a responsive site that automatically adjusts itself to fit any sized screen (desktop, tablets, mobiles etc) and behaves seamlessly across all browsers is vital so that people can access your property anywhere, from any device.
Search is the most important tool on a real estate website and it should be placed on the home page. It should work smoothly, quickly and give accurate results. Many real estate websites and portals use simple or advanced searches, like here.
Sorting properties by oldest, latest, cheapest, featured, will also useful. Let visitors get properties they want with one click instead of tiresome jumping from one page to another.
Latest or featured properties
Turn your visitors attention to the latest new listings or the properties that are most profitable to buy at the stage. Also, if you let other agents to add listings on the website, and this featured position on your website will bring you some value addition as you can offer this option on the premium basis
Properties with more photos have more views – that’s a fact. Usually, agents upload 10-15 photos to shows most attractive rooms or property features. Spend some time and money to make your gallery look fancy.
Social sharing tool works in your favor as well, as it spreads information about the property through the Net and brings you more potential buyers.
View the property on the map is a must-have option. Address information without a map view is inconvenient for website visitors, so keep in mind when designing your website.
Contact form & Telephone number
Let home buyers contact you when they need more details about the property. Missing these features will make your customers unable to reach out.
Good feedbacks are the indication of your excellent services towards customers and it is pleasant to make deal with you. Providing an option to your customers to leave a feedback on your website with some personal information (name and surname) and photo/logo.
Your real estate website can boast of more trendy features, but these ones should be fundamental. When making a real estate website, take into account them and you will see good results in the immediate future.
One must care while designing a new website for real estate
C = Clear Call to Action
O = Offer
N = Narrow Focus
V = VIA: Very Important Attributes
E = Effective Headline
R = Resolution-Savvy Layout
T = Tidy Visuals
S = Social Proof.
As you can see, the above listed features make a website more customer centric and build trust among customers and It will save a lot of time and money. We at Cyblance have experience in building real estate web apps and can provide you with the best development team, QA engineers, and project managers to make your application successful & unique on the market.
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