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Complete Guidelines for Creating a Loyalty/Reward Program for a Website and Mobile Application
How to Build a Loyalty Program for Your Website and Mobile App.
Customers are the reason for the success of any company. The business should value their visitors and customers. If they don’t feel inclined to keep visiting your site or doing business with you, The business conversions and sales will likely take a steep dip.
This is where starting up a loyalty program can be helpful by retaining loyal customers, and also helps in spreading the word about the business. Rewarding will make your customers feel more appreciated while increasing your own profits at the same time.
What is loyalty Program? Why do you need it?
Customer Loyalty Program is one type of rewarding program for regular or new customers to attract again and again for the business. Following are the reasons, any well-established business needs it.
- Retain your customers more productively – By offering rewards, The business can provide a tangible reason its customers to keep coming back to their business and making repeat shopping. Especially, for small businesses, customer retention is one of the difficult tasks.
- Provide genuine value to your customer base – A loyalty program will make customers feel appreciated, as they are rewarded with gifts, premiums, additional content, and etc.
- Increase the likelihood that customers will refer to or spread a word about business in their peers. If you build a strong relationship with your current users, they’ll be more inclined to recommend your business to others, increasing your profits in the process. Word-of-mouth marketing is an important tool to have.
- Make your business more desirable to consumers – By making the benefits of long-term loyalty to your small business clear, it can appear more welcoming and appealing to newcomers.
- Save money on marketing to existing customers – Loyalty programs are often cost-effective measures, which can be very easy to maintain over time.
The Different Types of Customer Loyalty Programs
Loyalty programs can come in many shapes and sizes. As such, the first thing you need to do before starting one is to decide what type of program you’d like to run, and what would suit your business best. In fact, you can even combine aspects of different kinds of programs to create something completely unique.
Determining what type of rewards system you want your program to focus on is the most critical consideration, as it will change everything about how you design it. To provide you with some inspiration, let’s take a look at a few of the most popular types of rewards systems.
1. Points Program
This is the type of customer loyalty program you’re most likely already familiar with. These programs will give loyalty points to the customer when they make specific actions like purchase. Those points can then be exchanged for gifts, discounts, or other non-monetary rewards.
In this system where users can earn points both by buying products and by simply making purchases again and again. This is an excellent example of how a loyalty program can be beneficial to both business owners and the customer, and can also promote long-term engagement.
2. Rewards Partnership
It’s not just businesses and users who can have mutually beneficial relationships, as this next type of program demonstrates. A rewards partnership between two (or more) brands to provide rewards to their respective users. However, there are many ways you can use this type of program to your advantage.
For example, two companies could each reward their loyal customers with products or services provided by the partner business. This can be particularly useful for businesses that have limited interaction opportunities with customers, such as insurance companies or banks.
An excellent example of this is the partnership between Spotify and Starbucks.
How to Build a Loyalty Program for Your Website.
As you can probably imagine, setting up and implementing a loyalty program can be a complicated process, no matter which variety you opt for. Here, are the basic steps for creating a loyalty program.
1. Select a Name and Set Up a Domain
Before starting any loyalty program, the business should come up with an idea that communicates its purpose immediately. In the same way, choosing a strong domain name will also benefit your website.
For instance, compose your program as a ‘club’ provides an added layer of trust and commitment. This is one of the ways to take a simple rewards system and turn it into a great community, where dedicated members are rewarded for their ongoing loyalty. Even, you can consider obtaining a club domain for making an impact on users.
Having a custom domain for your loyalty brand makes it easier for your customers to learn how to participate rather than having a section of the website for it.
2. Specify Your Program’s Goals
For example, if you wish your program to solely increase the number of repeat purchases, a simple points system is probably enough. This will encourage users to come back multiple times after their first order.
Another one is, The Stack Overflow program is essentially a way to crowdsource community management. It gives next-to-no financial incentives to users, but it helps them get involved in the community while letting the business support costs down.
Last but not least, the last one is you need to know what your program’s ultimate purpose is, so you can find the solution that will work best to achieve that goal. Feel free to look at the examples we outlined earlier, and use them as inspiration for your own plans.
3. Implement Your Rewards
Once you’re more clear about your program’s focus is, you can start to think about rewards. You can count this stage as completely obtaining the practical application of the above step.
And, also you will need to consider whom you’re targeting with the program, and what you want to encourage them to do. Then, you should present them with a variety of rewards that align with your users’ values. Depending on your brand and intentions, this could be exclusive content, special deals, early access to new products, and much more.
The rewards you offer to your customer must be clear and well defined. this will not only tell your current members but will also serve as an advertisement for your program.
4. Make It Easy to Enroll in Your Program
The customer or user signing up to your program needs to be as easy as possible. After all, you’ll want to place a few barriers between your users and your program. WordPress will make customer registration significantly easier.
WordPress will take care of the registrations for your program if you have the right tools. You can use a plugin to apply the features of a loyalty program right onto your existing site. myCRED (Points management engine) is one of the best examples of this kind.
When you make your customers feel them valued and appreciated maintaining a positive and lasting relationship won’t be a critical task. The rewards program will help you in succeeding this. This lets you reward your loyal customers for taking desired actions and can also lead to increased profits for you in the long term.
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