Everything you should know about FranConnect, how it will be useful to your website

Running of a franchise system is not an easy task, it requires a great understanding of the business processes, operations, and extraordinary customer service skills.

What is FranConnect

FranConnect is a cloud-based comprehensive Franchise management system that helps the franchisers (businesses) to develop, open, engage, and market, complete with a detailed view on performance at each stage. Information flows freely from stage to stage, and business can see a detailed view of performance at each stage help the franchise or Business to make better business decisions.

  • Storage of franchise information, documentation, and ongoing operations
  • Sales CRM and marketing tools tailored for franchise development efforts
  • Robust opening task management system to facilitate your opening process
  • Full LMS training system
  • Support ticketing system
  • Franchisee intranet and communication portal

And also FranConnect has separate rich featured modules for following each and every department.

  • Automated workflows

Workflows are an essential part of your lead management solution. FranConnect enables you to tailor the system to your specific processes and determine what activities take place at each step – all to increase lead conversion. It automates repetitive or low-value tasks to produce maximum efficiency and allows your sales team to focus on higher-value efforts. By setting triggers, you can automatically send and record correspondence and set follow-up tasks. FranConnect automation of workflows in detailed will systematize the activities and reporting across the brand so you can regularly measure performance.

  • Campaigns

FranConnect assists businesses in the development of franchise and marketing intercross by its campaigns. It included workflows are part to create email campaigns to efficiently move leads through the sales cycle. Make sure you can formulate trigger-based delivery schedules, use customized links, and generate automatic email responses without having to leave the CRM. All campaigns should be noted in the candidate’s communication history, and you should have the option of sending texts as well. Campaigns require some initial set up, but they will eventually save you participation and capital, allowing you to spend more support on the candidates who are going to partner with your brand.

  • Status Tracking

FranConnect is an ideal choice for a lead management system that manages all your CRM functions specifically franchise lead statuses and tracking activities.

Here are a few statuses franchisors need:

  • when the candidate is a “new lead”
  • when the candidate is in the stipulation process
  • when the candidate has acknowledged an agreement
  • when the candidate has been unresponsive even though he/she qualifies
  • other statuses that support your specific sales process

FranConnect also provides the capability to electronically distribute and track receipt of your brand’s frequency distribution duplex(FDD), includes recording an Item receipt with the candidate’s record. Ideally, developing a lead’s status will automate the workflow tasks, such as sending the candidate information to the people in the relevant stage of the sales cycle, or establish key functions that need to be accomplished at this stage. FranConnect allows you to track the time spent in each status so that you can review the sales process periodically for candidates who are inching behind and develop appropriate tactics.

  • Smart Groups

FranConnect’s CRM lets you segment the leads in “smart groups” according to general characteristics, generating maximum efficiency to reach various leads at one time. For example, you may create franchise candidate buyer profiles and send messages to all or selected by applying filters or selecting suitable choices. Or as a sales manager, you can tag the specific geographic leads. Smart groups are helpful to tag the not interested leads at this time due to geographic or financial reasons but maybe these groups helpful in future.

  • Source tracking

Tracking of leads with accurate details provide you the exact figures for spending on marketing activities and how much they’re impacting your business. It’s essential to be able to track how your leads identified your brand, whether it will be from social media, a paid media campaign, referrals, or an event. Each and every lead in your CRM should have source details upon entry, whether it happens automatically or through a manual import or entry. Once you’re able to track and compare leads generated per a source with the amount & time spent on each source to calculate your cost per lead, as well as ROI per lead source. Essential elements in the FranConnect CRM will automatically add leads directly from franchise brokers and portals.

  • Integration

FranConnect FMS allows integrations to optimize the sales process for teams and franchises, Integration also involves tools and data usage outside of your CRM – ideal systems offer APIs that extract or transmit the data into or out of the system to use elsewhere. And also it should be integrated with digital signature software (DocuSign), lead profiling systems, etc. to allow you to practice those systems to get the resulting data into a convenient location.

  • Reporting

FranConnect gives you outstanding reporting functionality that helps to analyze the individual activities regarding franchise development. And also it provides clear insight into workflows, campaigns, sources, communications, and sales processes. Are you attracting enough of the right candidates to achieve business targets? Is your sales team turning those qualified candidates into opportunities and then closing the deal? If not, why, what is the reason? In which areas sales team doing well doing well, and what are areas needed to improve, FranConnect provides the answers to above questions with clear answers that easily accessible, comprehensible, and reviewed regularly for course correction. Ideally, and also FranConnect integration with its business intelligence tool (FranConnect Sky Insights) gives you real-time, distributable reporting and gives you insight into key aspects of the business.

Conclusion

FranConnect not only specialized in the Franchise development software but also provides cost-effective solutions to the businesses through its additional CRM, Business Intelligence Tools (FranConnect Sky Insights) and etc. as you have seen above, FranConnect automates the workflow of lead management and Campaigns that eventually turn into better outcomes at minimal time and capital investments.

Here, Get more information about Franconnect, click here.

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