Wix has gained more than 200+ million around 190 countries across the world. It has become quite popular due to its user-friendly feature. Earlier it wasn’t easy to build a professional website without knowing to code, but it has become quite easy with a popular website builder like Wix. Though you can find a lot of Wix website reviews on the internet, this Wix review shared here would give you insights into the pros and cons of using Wix.

What Is Wix?
Wix can be better explained as a flexible and user-friendly website builder based on the cloud. Wix website builder helps you design and create your online store or website even without having coding skills.
Interestingly, you don’t have to think about purchasing a web hosting or the deployment of software anywhere. This means you get everything you need to create and run your website online under one.
You can just create and manage your website with a web browser using the Wix website design.
Is Wix Safe to use?
Wix is completely safe to use and each Wix review states that too. It is a public limited firm that operates internationally. It is a reputed company with proper privacy, legal, products, and payment standards.
Wix website builder is one of the reliable website builders which has some downsides but comes with security and reputation.
Is Wix free?
While reading any Wix review, you would hunt for the answer to this question, isn’t it? Wix comes with a free plan but it is applicable only if you opt for the Wix subdomain like yourwebsite.wix.com. Also, you will be asked to display ads and comes with limited features.

If you want to opt for a custom domain with full features, you will have to subscribe to a premium plan that comes with a fee. The free plan offer by Wix is ideal for small and temporary projects or just to try Wix website builder before you upgrade to the next paid plan.
As we move on in this Wix review we will explore more options.
Does Wix comprise all the features I need for my site?
Wix helps the users to build websites just through a simple drag and drop facility. The drag and drop UI makes it simple to build professional websites.
Wix website design is useful for
- Blogging
- Creating an online store
- Hosting an online forum
- Booking appointment
- Gathering contact information
Is Wix mobile-friendly?
Today, with almost everyone accessing the internet through smartphones, having a mobile responsive website becomes essential.
Wix templates help you build a website that fits into every screen and is mobile-friendly. It helps your users view your website on their mobile devices without any hassles.
Well, Wix web design consists of this amazing feature – “absolute positioning” wherein the web elements are placed by pixel instead of proportional to the user’s screen. This feature offers more convenience in placing various elements like forms, text, images, etc.
Pros / Benefits of using Wix
- Wix Pros:
- It comes with reasonable pricing.
- Easy to use Drag & drop user interface.
- An integrated email marketing tool offered in Wix offers good value.
- However, not as vast as e-commerce functions are concerned in platforms like Big Commerce, Shopify, still you will find plenty of selling features that are worth the price.
- Allows you to improve the functionality through a series of integrations available in Wix’s app market.
- Offers a wide array of high-quality templates (800+) with helpful sample content.
- You can pick from an array of perfectly shot photographs offered by Wix to be used on your website.
- ‘ADI’ version of Wix is pretty easy to use and is ideal for beginners trying their hands-on website design
- Offers phone support which is not available with many other website builders.
- Avail free domain name on 1st year of service with most plans.
- Wix/Cons:
- Cannot apply a different template to your website after you develop it.
- Digital products cannot be exported.
- Cannot change the template after creating a website.
- The blog posts cannot be exported.
- Real multi-currency selling is not attainable.
- The websites built with Wix are not 100% responsive.
- Wix-based sites do not abide by Core Web Vitals standards.
Wix’s Pricing Plans
Free Plan
You can try Wix for free. Just like a lot of other website builders, Wix also offers free plans for users to try before they decide to subscribe to premium plans.
Well, what makes Wix website builder different from many other website builders in terms of free plans is that it offers a completely free plan that users can use forever for free. As described above, the free plan will contain ads and may not suit all users but it is worth trying to check if it suits your requirements.
Also, if you end up subscribing to Wix Premium Plan and later find out that it doesn’t work for you, no worries, you can cancel your premium plan subscription within 14 days to get the complete refund without any hassles. The rule applies to the very first upgrade to the Premium Plan.
Combo plan – $14 per month
The Combo plan is meant for personal use. This plan offers you 3GB of storage for the content. You can upload video content of 30 minutes to Wix.
Unlimited plan – $18 per month
This plan is quite the same as the Combo plan as far as basic features are considered, but it offers you Ad Vouchers of $300. You can use these vouchers to pay for Google Advertising for Google Adwords, Local listing, and Bing Ads.
With this plan, you will also get access to
- Site Booster app — A 3rd party app given by AppSharp. It helps submit your website to different
search engines. - Analytics app – It allows you to monitor traffic.
- The Unlimited plan gives you 10GB storage, one ‘video hour, and unlimited bandwidth.
Pro plan – $23 per month
This plan offers added storage plus extended video hours as compared to the ‘Unlimited’ plan which is 20GB storage & 2 video hours.
You also get access to an amazing logo-making tool that allows you to customize different social media icons. You also get a calendar tool to incorporate event listing on your website.
VIP plan – $39 per month
It is similar to Pro Plan but offers more storage plus video hours. You get 35 GB storage along with 5 video hours. You are also on high priority as far as user support is concerned.
Business Basic – $23 per month
It is one of the economical Wix pricing Plans that help sell your products online. The features included in this plan are similar to Unlimited Plan but you get added storage and videos hours which is 20GB and 5 hours.
When it comes to its e-commerce features you will find them limited. The plan doesn’t allow you to showcase product prices in different currencies, automate applying tax rates, allow subscriptions; apply to utilize product reviews/dropship.
Business Unlimited – $27 per month
The plan is an extension to – The ‘Business Basic’ plan with the addition of social media icon tools, adding logo-making tools along with huge storage space of 35GB and video hours of 10 hours.
Most importantly, it adds more e-commerce features wherein one of the features – automated sale tax is quite limited in its functionality.
On the other hand, dropshipping is allowed in this plan through the Modalyst app but there are restrictions on inventory size that is dropship limitation is up to 250 products/month.
Business VIP – $35 per month
Wix describes this package as ‘full suite’ and offers attractive storage plus video hours that is 50GB along with unlimited video hours as compared to other business plans offered by Wix.
Interestingly, you will get user support on higher priority and not many limits on sales tax automation.

Site Configuration and Onboarding
The entire design including the backend design offered by Wix is flexible and functional. It is easy to use and interactive.
Talking about the drag & drop facility, it helps you drag & drop different elements to the desired position. It includes guidelines, templates, and tools that help you design an impressive site.

Wix’s Design Templates
Wix templates consist of an excellent collection of the latest themes out of which most of them do not need professional images to appear catchy.

Speed & Security
All the websites on Wix are hosted on its server itself. Wix expert manage your site and hence your site operates at a high speed. Also, the security of your site is in the control of the experts at Wix.

Customer Support
Whether you face any issues or want to modify something, simply contact customer support.
Wix support is available through Phone, Email tickets, and Knowledge Base.

Business Customization
Once you sign up with Wix, you are asked to select whether you are a band, restaurant, or real estate owner, etc., once selected the settings are pre-arranged with the available templates. It accelerates the sign-up process.

Product Investment
One thing that makes Wix different from other website builders is that they are 100% publicly owned, independent, and completely dedicated to website builders.
Wix Complaints / Cons
Just like any other website builder reviews, even a Wix review won’t be complete without speaking about its disadvantages. You will come across some cons especially while working with an expert developer or marketer.
According to our Wix review, we found that it lacks in managing the latest features and taking complete control of the features.
Long-Term Wix Pricing
You will find Wix pricing plan to be completely free but comes with ads and limitations. As the plans are upgraded they turn out to be quite expensive as compared to its competitors.
Content management, ease of use, and interface
3 main options available for creating your Wix website are
- Wix Editor
- Wix Artificial Design Intelligence (ADI)
- Velo by Wix
Wix Artificial Design Intelligence (ADI)
The main objective behind Wix ADI is to facilitate easy website building without knowing coding skills.
Wix Editor
Wix Editor helps manage the design & features of your site as compared to ADI.
The Wix Editor helps you build as well edit your site. It is loaded with different features that allow you to create a functional and attractive website. The editor comes with several customizable elements useful to build a perfect site. You can also save and preview the site before it goes live.
Velo by Wix
Velo by Wix helps you make database collections. You can create web pages, spreadsheets automatically.
Velo is a robust development platform that helps you build, manage and install functional web apps. You can pick from 100s of attractive elements to build the UI using a visual drag & drop editor. Velo offers all the tools under one roof that help you transform your vision into excellent web apps within less time.
Can access the code for my site? Can I export or change providers for my site?
Wix ADI/editor versions on this platform don’t let you get access to the code for your site or alter/modify CSS files etc whereas Velo allows you to do the same.
Wix App Market & Extensions
As far as Wix review is concerned about Wix App Market, it allows access to 3rd party apps for all the Wix storeowners.

Technical SEO for Growing Sites
After conducting a Wix review, a few things we noticed have changed in the past few years and they are
- Googlebot
- Wix has enhanced search bot visibility
Technical Limitations & Advanced Marketing Tools
Wix web design offers complete flexibility but not complete control over the platform. It is a disadvantage that is included in this Wix review but is worth ruling out.
Data Export
Wix templates don’t facilitate the data export feature. You can either copy-paste the data to the new site or scrape it.
Wix eCommerce Addendum
It is similar to free Google Sites but comes with different account permissions. They get product updates such as custom domain mapping.
Point of sale – POS
One of the best features which cannot be overlooked in Wix review is that it allows you to sell not only on an online platform but also in physical locations as well.
Is Wix an ideal option for Websites?
One of the important questions to stated every Wix review. Certainly, Wix is the better option for DIY website owners but has some cons for expert developers and intermediates DIY website owners.
Conclusion
Undoubtedly, Wix has the wide collection of pre-built designs to meet the needs of any industry. While you cannot switch to a fresh theme after making the first, the positive side of it is that the limitations associated with Wix help you get flexibility inside the selected theme. Also, Wix is impressive in different ways when it comes to development speed, so it is worth trying free plan before moving to a paid plan to check which plan is right for you.









