If you are looking to build an online store to sell your products but have no coding knowledge, Wix can be one of the best options to build your website faster without knowledge of coding.
Wix eCommerce helps you build an interactive e-store with an easy to use drag and drop editor. It helps you build amazing eCommerce websites. You don’t have to worry about hosting or coding.
Is Wix eCommerce easy to use?
Certainly, Wix eCommerce is the easiest and user-friendly platform to build impressive websites. With easy processes, even a beginner can build an attractive website using drag & drop elements like text boxes, videos, etc. You can place these elements wherever needed on the web pages.

Customization is easy
If you are worried about the customization part with Wix eCommerce, don’t worry as it is super easy. You can edit the pages to make them the way you want to. You can preview the pages before making your site live.
While working on your eCommerce website with Wix editor, you get a fair idea of how it is going to look when it goes live.
With no coding needed, it becomes easy to design a professional website for your brand. You don’t need to know CSS or HTML to make your site impressive.
Build eCommerce faster
Yes, if you need your website built faster, try Wix ADI. It integrates the power of Artificial Design Intelligence to develop a customized website for you in no time.

With Wix Multilingual feature you can also attract an international audience for your brand.
For whom Wix eCommerce proves to be an ideal platform?
Well, Wix eCommerce aids easy navigation and easy to use store builder. It proves to be the perfect platform for small businesses. With its seamless and streamlined, instinctive customization, it helps small businesses start their venture and grow their customer base. When it comes to large enterprises, it may not be the perfect fit as large sources have a large inventory to be handled. It is perfect for small entrepreneurs and businesses.
Customer satisfaction with Wix eCommerce
User satisfaction is the major area where any website builder needs to prove its efficiency. Wix prove to be winner as far as customer satisfaction is concerned due to a lot of reasons that customers feel happy about
- Easy to use interface
- Offers varied eCommerce features to customize e-store
- Simple & convenient design
- Easy to add product videos and many more features
Pros and cons of Wix eCommerce
Pros
- Can view the storefront designs during the edits
- Affordable
- Easy drag & drop interface
- Wonderful App market with 250 plus paid and free apps to pick from to add different features to the online store
- Offers built-in email-marketing tool
- Can sell your products on Instagram to help your brand reach millions of customers.
- Mobile responsive elegant templates with easy to use interface for beginners too.
- Modern eCommerce tools included
Cons
- Some elements cannot be fully customized for example confirmation emails.
- Problems with restricted loading speeds
- Alerts for stock management missing
Marketing Tools & Features offered by Wix eCommerce
Wix offers a range of tools that allow you to sell your digital as well as physical products under different categories. With catchy product pages selling online becomes easy provided you arrange your products systematically at the back end.
With an array of in-built eCommerce features offered by Wix eCommerce, you can let your e-store operate seamlessly and sustain.
Product Types that you can sell
Wix allows you to sell almost anything. Be it digital products or handmade products, ebooks, music, and many more products that you can think of.
If you are selling services, don’t worry Wix Bookings app, lets you take bookings and sell the services and accept payment easily. So, no boundaries on what type of products you can sell with Wix.

Product Display
It is important to display your product elegantly to attract more customers. Wix helps you with that as well. The templates offered by Wix are attractive enough to build a store that creates the first impression on your customers.
Features that help present your product better
- In-built product zoom
- Add 15 different product images for each product uploaded
- Add product videos to display your products in a better way
Payment Modes & Fees
With multiple payment gateways (over 50+ payment options) offered by Wix it is easy for you to accept payment from your customers.
Wix also owns its very own payment gateway to facilitate hassle-free transactions and management under one roof.

Wix sites are designed to offer security with an SSL certificate. Once activated on your site you can secure the information of your visitors and processing payments becomes safer and easier.
Inventory Management
When it comes to inventory, Wix may not excel in the market, but allows you to sell countless products easily.
- Wix aids product management
- Wix Stores app helps you
- Choose the way you wish to manage inventory
- Label the products as “ out of stock” automatically
- Monitor product numbers

Shipping Modes
Managing shipping is challenging and it becomes even more challenging when you want to deliver to locations with different shipping prices and rules.

When you choose Wix eCommerce, you can use its ShipStation app which helps you offer a flawless shipping experience to all your customers.
- Wix allows you to link your online store with a dropshipping company to help you sell multiple products without the shipping or packaging hassles.
- You can print customized shipping labels to create your brand identity and track orders directly from the dashboard and also set tax and shipping rules for different products you sell.
Abandoned Cart Recovery feature
Abandoned cart recovery functionality helps you send out emails automatically to the customers who added the items to the cart and exit the site before proceeding to the checkout process.

When a lot of customers leave the site with few items in the cart, this feature help to trace it and shoot an email to those customers to remind them.
Multichannel Selling
A great website builder should allow you to sell across multiple channels and Wix eCommerce does that. Wix offers Multichannel selling to help your online business grow.

When you sell your products on multiple channels like Amazon, Instagram, etc, your products are exposed to a huge network of audience.
App Market

Wix Stores app is the soul of Wix eCommerce. It is a built-in feature that is available with Wix eCommerce templates. It allows you to
- Build product galleries to display your products
- Sell countless products
- Create distinct discount codes
- Access different online payment gateways like Square, PayPal, and Stripe.
- Use different modes of payments to accept payment through credit cards and even payments offline
- Automated email notification function for your customers
- No transaction fees with Wix
- SSL encryption for high-level security
Wix Ascend
Wix Ascend helps you
- Promote your brand
- Connect with your customers
- Automate business workflow
You can manage your business operation easily with Wix Ascend. It comes in 3 price plans wherein you can avail yourself of its tools & features to make an eCommerce store run swiftly. The plans range from $10 to $49/month.

Search engine optimization- SEO
Wix understands the importance of SEO for your business. Hence, it offers integrated SEO tools to make your eCommerce website SEO optimized. You get a lot of options that can be customized for example setting up keywords for webpages or integrating alt text.

Wix’s SEO Wiz makes SEO easy for you. By simply answering a few simple questions you can get an individualized SEO plan for your site.
Wix Ecommerce Security
Wix offers complete payment support which is secured through SSL. Thus, the information provided by your customers remains safe with 256-bit SSL encryption.

Wix eCommerce Help & Support
Wix offers excellent customer support for any of your queries. Whether you fail to find your way through the site or face any issues with the website. Wix offers multiple support methods to seek assistance like
- Round the clock support for on-page editor
- Video tutorials
- Phone support
- Support through social platforms
- Email support
- Community forum
Wix may not offer live chat support but you will always get the much-needed support through all other methods (as mentioned above) instantly.
Wix eCommerce Pricing – Does it
offer value for the price?
Well, as far as pricing is concerned, Wix offers value for its price. Undoubtedly, the plans offered by Wix including the features that you can avail with each plan are worth the price
Here are 3 different Wix eCommerce plans you can pick from
| Feature | Business VIP: $49/Month | Business Unlimited: $27/Month | Business Basic: $23/Month |
|---|---|---|---|
| Video Hours | Unlimited Hours | 10 Hours | 5 hours |
| Remove Wix Ads | True | True | True |
| Connect Domain | True | True | True |
| Free Domain for 1 Year | True | True | True |
| Bandwidth | Unlimited | Unlimited | Unlimited |
| Storage | 50GB | 35GB | 20GB |
| Priority Response | True | False | Dash |
| Customer Care | Priority Customer Care | 24/7 Customer Care | 24/7 Customer Care |
| Multiple Currencies | True | True | Dash |
| Dropshipping by Modalyst | Unlimited Products | Up to 250 Products | Dash |
Business VIP – $49/month
It is an expensive plan and ideal for established businesses as it comes with modern tools.
What does a business VIP plan offer?
- VIP support
- 50GB storage
- Countless video hours
- Response to queries on priority
Business Unlimited – $27/month
Business Unlimited plan is one of the preferred eCommerce plans offered by Wix. The plan suits the needs of a growing business with additional features in it.
What does a business unlimited plan offer?
- Ten video hours
- Wix Logo Maker
- Social Media Logo files
Business Basic- $23/month
When it comes to the Business Basic plan, it offers great value. Being the most affordable eCommerce plan for beginners, you need to pay $23/month to help your brand enter the competition.
What do business basic plans offer?
- 20GB storage space
- Wix Stores
- The custom domain name at no cost
- Unlimited bandwidth
- Free of Ads on site’s pages
- 5 video hours
- Google Analytics
- App for Visitor Analytics
- Ad vouchers
- Site booster App
Note: $23/month price is what you need to pay if you choose to pay annually else this plan would cost you $28/month if you choose to pay monthly.
Trial plan – Free Plan
You can also use a 14-day trial plan wherein you can pay and use Wix for 14 days and if you are not happy, your money is refunded.
Conclusion
Wix becomes the preferred option for people who want to start building their eCommerce store or grow their existing business.
With its excellent customization features and easy-to-use interface, it becomes one of the best eCommerce platforms. With affordable plans and perfect customer support, building your eCommerce store becomes easy. Wix eCommerce platform is worth trying to start selling your products online.









