Essential Guideline to Create Matrimonial Website
People say “Marriages are made in heaven” But, I feel most of the marriages are happening through matrimonial sites in this internet era. With the rise of the internet, various business models shifted online to gain technological advantages. Especially, The matrimonial website has become a profitable online business as people are more engaged on the internet to find their partner! Everyone is using the internet at an unexpected rate and this made people connect from one end of the world to another. The matrimonial websites and applications will the audience to search and select a suitable person.
Here are the features that must be there on a matrimonial website
Frontend Panel- User Panel
There are different business models of matrimonial websites you can see on the market. Some of them are based on religion, caste and etc. But, you can develop a matrimonial website that doesn’t have any limits to religion, caste, or region. Building a that stands against the well-established market you should be ready with in-depth research of features what to offer on the website.
Following is the Minimum viable plan(MVP) for building the matrimonial website.
1. Simple and Attractive interface
The Interface of the front end website should be engaging, look simple and elegant. It should not confuse or make the customer feel difficult while navigating to inner pages. Do not add multiple pages for completing any process and do your research and explore popular matrimonial sites to observe how they’re engaging with the customer.
2. Registration
The registration must be as simple as a Social website, the site can acquire other details of the user when they try to watch the profiles of specific. Many of them are maintaining their social profiles that include education, profession, interests, photos, and other required information so adding functionality that helps the customer to register or login through the social website will add an advantage to the website.
3. Search
One of the key parameters in the matrimonial website. The site should have advanced search options that allow the user to search with what they are seeking in the partner like education, caste, profession, location, income and etc.
4. Membership Plans
The site should have membership plans that allow the user to have a look at more profiles, details of the partner. The non-members can have a look at the basic profile of the partner when they try to view more than their limit or more details of the partner, the site should ask to upgrade to premium membership. The premium members can contact or view more profiles according to their plan and can know who viewed their profile. The messenger chatting facility would be a great feature if the profile is matched to discuss or know more about each other.
And also the site should have multiple payment options to make payment of membership fee.
5. Manage Profile
The customer can manage his/her profile, partner preferences. And some of the matrimonies charge a separate fee to highlight the customer profile to get viewed or matched. The customer profile should contain the following details
- Basic details-
- About bride/bridegroom
- Family details include father, mother, siblings and their processions and status
- Education
- Professional
- Horoscopic details
- Partner Preferences
Admin Panel
- Manage Users
- Paid and Non paid Users
- Manage Membership Packages
- Manage Promotional Emails
- Manage CMS
- Manage Payments
There are multiple factors that are considered as part of technology but they must consider during matrimony website development.
SEO Optimization
The site should be optimized to get listed on top of SERP.
Security
The site will have sensitive information about customers. So it should be secured from all ends and does not give any chance to exploit the user information.
Responsive
The website should be compatible with all devices like a mobile, tablet without breaking any functionality.
Conclusion
There are many articles on the internet saying that the selection of WordPress with suitable plugins will be the best choice for developing the matrimonial website. But, all themes will not allow you to customize as per your requirement. So going with custom development will be the best option to build a customized matrimonial website.
