Coastal Vintage: BigCommerce to Shopify Store Migration Case Study

  • Built for

    desktopresponsive
  • industry

    Industry

    Ecommerce
  • techno

    Technologies

    Shopify
  • country

    Country

    Australia

Our Client

An online niche retailer, Coastal Vintage offers a wide range of curated collections that are inspired by coastal vintage and decorative art pieces. Although it is quite popular for its unique and antique product line, the brand required a platform that could not only align with its expanding vision in a better way but could also meet customer expectations.

Objectives: This project’s main objective was to move the Coastal Vintage online store from BigCommerce to Shopify. The main requirements included new platforms that were modern, scalable, and easy for users to use with more advanced features as the primary points on the list. These tasks must include the easy transition of the international transactions and at the same time give each customer a trouble-free and pleasant buying experience.

Research

Before switching from BigCommerce to the Shopify Store, our team conducted a detailed analysis of the client’s requirements and limitations of their existing BigCommerce platform.

Inspecting the project requirements:

Coastal Vintage required:

  • Shifting the client’s entire product catalog, categories, customer information, and order history from BigCommerce to Shopify flawlessly with no room for errors.
  • A Shopify theme with a modern and customized look that reflects the brand’s unique coastal aesthetics.
  • In order to meet the marketing and logistics needs, essential tools like Mailchimp for email campaigns and a tailored shipping app were mandatory.
  • Multicurrency functionality and other advanced features for serving the expanding global clientele.

Key Features

The experts suggested that some of the important features like enhanced product and category pages, mobile responsive design, and integration of third-party tools like Mailchimp for newsletters and marketing automation needed to be implemented in the new platform. In addition, configurable shipping options for streamlining the delivery processes were required.

Target Audience

Collectors, interior designers, art curators, and home decor enthusiasts seeking unique, coastal-inspired products were among the Coastal Vintage’s targeted audience.

Exploring the competitors

Before starting the migration process a detailed study of competitors’ e-commerce platforms was necessary. The research revealed that in order to stay competitive it was crucial to Implement sleek, responsive design with advanced filtering options, and smooth navigation.

coastalvintage_image_5

Planning

After careful analysis, a roadmap was developed that provided insights into the key stages of the migration process:

Step 1: Transfer the data from BigCommerce to Shopify in a secure way.

Step 2: Customize the Shopify theme to fulfill the requirements as well as redesign the various pages.

Step 3: Integration of third-party tools like Mailchimp and a shipping app.

Step 4: Testing and optimizing the platform to ensure a seamless transition and enhanced user experience.

Development

The development process involved meticulous attention to data migration, feature integration, and backend configurations to ensure the store was not only functional but also scalable.
  • Data Migration: All the products, categories, customer details, and order history were transferred from BigCommerce to Shopify while ensuring data integrity and accuracy.
  • Mailchimp Integration: Provided customers with the ability to easily manage their email subscriptions, run automated campaigns, and send newsletters.
  • Shipping App Configuration Customized a shipment app for Coastal Vintage, which met the shipping needs for both domestic and international orders offering multiple delivery options, including options in rates, and express delivery.
  • Multicurrency Functionality Integration of multicurrency support, enabled the users to pay in their local currency. This helped Coastal Vintage expand its global reach.
coastalvintage_image_6

Design considerations

  • As stated in the requirements, the design of the migrated platform must not only be visually appealing but should be user-friendly also, reflecting Coastal Vintage efficiently.
  • The Shopify theme selected was extensively customized to reflect the brand’s coastal charm emphasizing soothing colors and clean layouts with intuitive navigation.
  • High-definition images were used while redesigning the Product pages. Detailed descriptions and specifications of the products made it easier for the customers to understand the product and its features.
  • The category pages were facilitated with advanced filtering options to ensure that the users could find their desired items quickly.
  • Lastly, the multi-device responsive design with the help of HTML5 and CSS3, so that it is compatible across multiple devices, including smartphones, tablets, and desktops.

Solution

  • After the successful BigCommerce to Shopify Store Migration, the new platform provided a modern, scalable solution tailored according to Coastal Vintage’s needs. Major key features that were part of the solution are listed below.

  • Seamless Data Migration ensured all the products, categories, customer, and order data were successfully transferred without errors or downtime.

  • Seamless integration of Mailchimp for automated marketing and customer engagement. A shipping app tailored to the client’s requirements for smoother order fulfillment.

  • Fully Customized Shopify Store with clean, responsive design that perfectly embodied the brand’s coastal aesthetic. It also incorporated enhanced navigation and streamlined user interfaces for an improved overall shopping experience.

  • Enhanced Features with redesigned product and category pages for a visually appealing look and better functionalities. Advanced filtering options and HD images for a richer shopping experience.

  • Multicurrency functionality for seamless transactions for customers from all around the world. This increased Coastal Vintage’s appeal to a broader audience.

Outcome

The migration from BigCommerce to Shopify was a resounding success, achieving all project objectives and delivering significant improvements in functionality and user experience.

null
Improved User Experience owing to visually appealing, intuitive interface.
null
Increased Efficiency owing to integrations like Mailchimp and customized shipping operations that reduced manual workloads.
null
Global Reach with multi-currency compatibility attracted a wider audience, boosting international sales.
null
Positive Feedback was obtained from both the client and their customers.

By transitioning to Shopify, Coastal Vintage not only modernized its online store but also laid a solid foundation for future growth and scalability in the competitive e-commerce market.

Wondering if your e-commerce store needs a modern upgrade? Not sure? Ask Cyblance

If you want to revamp your outdated website. Thinking about how to migrate to Shopify and not sure where to start?

Don’t worry—we’ve got you covered.

Experts at Cyblance will help in seamless migration services to the Shopify store.

Contact Cyblance at.


toll free toll-free-icon Message