Features of Car Dealer Management System
Car Dealer Management System
Consumers are taking to the internet like never before. Everyone needs greater convenience and efficiency when it comes to purchasing or resale a vehicle. Before stepping into the showroom or place for visiting the vehicle, they would like to have all information about the vehicle in their tips of tech devices. By keeping this in mind, we should design a car dealer management system that gives full functionality and offers maximum information about the vehicles to the customer as well as dealers.
Must have Featured:
Responsive web design
A website should be responsive and must be attractive. As a result, customers spend more time on the website to know about the vehicles.
Home Page
The home page should have the following basic details, which helps a lot to reach and get customer details to follow up:
- Contact number
- Location and address on google maps
- Opening Hours
- Email address or Contact form
Landing pages
Many of the dealer websites lack the following on their websites:
- Vehicle Inquiry forms
- Plenty of images
- Automated Stock feeds is import and export
Categories
The website should clearly define the categories of vehicles like the following:
- New Vehicles
- Used Vehicles
- Certified Vehicles
Easy search by keyword, name or by category, filters, and comparison of the car inventory
Most importantly, the website should give flexibility to the customer in terms of search, filtering, and comparison of the inventory.
Photos
Moreover, Photos of the vehicle that should cover the interior and exterior aspects of the vehicle are also necessary.
Videos
Recent data say that videos of the vehicles are making a greater impact on sales.
Reviews
We must allow the customer to write a review and rate the vehicle which helps other buyers in terms of the pro and cons of the vehicle
Questions and answers
Above all, Questions regarding vehicles and other like price must be listed
Image optimization and details of the vehicle
Most noteworthy, customers must be able to optimize the images and can see the complete details of the vehicle.
Services and auto parts
The website should provide services related to the vehicle as parts change and its timings.
SEO
In this digital world, enabling SEO is a must for any website. This brings up in the user search for vehicles.
Secured credit application
Even more, we must give an option of credit to apply to the customer by submitting details.
CMS Pages
Various CMS pages covering the different business aspects should be included
Social media integration
Certainly, Social media integration helps to reach out to a large number of customers and that results in leads or inquiry about the product
Certifications
Holding certifications for extraordinary service will add an advantage. Even more, it gives good credibility to the customer about dealers and other services
Inventory imports and exports
A real-time inventory helps the customer in knowing which vehicles are available and updates the owner in knowing different following statuses:
- Visit Scheduled,
- Secondly, token received,
- Booked,
- Finally, Sold.
Leads or CRM
The website must allow the customer to post free classifieds that helps in knowing customer interests and others. Certainly, this will help to get the customer’s interest in vehicle purchases.
Web Analytics
Analytics on the website regarding a particular vehicle gives some sort of data and information to the customers
Conclusion
Hence, a dealer management system can add many more features which makes it advanced and offers the services to the customer in a unique way. Most importantly, it provides more information and also helps to know the customer’s needs regarding the vehicle and other details.
Furthermore, recent studies say that customer impression makes a great impact, while online vehicle sales are increasing. Thus, dealers should design their website like a “customer-centric” to gain a major advantage over their competitors.
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